What Documents Do You Need to Sell an iGaming Affiliate Site?

Short answer: buyers will want 12 to 24 months of verifiable revenue and traffic data, access to the affiliate programme dashboards, a list of operator agreements, a backlink and SEO history, and a clear list of what is included in the sale. Having these ready before marketing starts shortens the sale and protects the price.

Financial documents

• Monthly profit and loss statement for at least the last 12 months, ideally 24
• Revenue broken down by operator and by deal type (revenue share, CPA, hybrid)
• Screenshots or read-only access to every affiliate programme dashboard
• Bank or payment statements showing commissions received
• All recurring costs: content, hosting, tools, outsourced staff

Traffic and SEO

• Read-only access to Google Search Console and analytics
• Traffic by source and by country
• Top pages and keywords by revenue
• A backlink export and an honest account of how links were obtained
• Any manual penalties or warnings, and how traffic responded to recent core updates

Operator and commercial agreements

• List of affiliate programmes with commission terms
• Whether each account can be transferred to a new owner
• Any fixed-fee, sponsorship or listing deals with operators
• Outstanding balances and negative carryover on revenue share accounts

Operations

• Who produces content, how much it costs and whether they will stay
• Monthly hours the owner spends on the business
• Standard operating procedures for publishing, updates and outreach
• Email list size, provider and opt-in method, if there is a list
• Social media accounts included in the sale

Asset list

• Domains and registrar details
• Hosting, CMS and theme or plugin licences
• Content, images and design files
• Tools and subscriptions that will transfer

Compliance

• Markets targeted and whether affiliate marketing is permitted there
• Any affiliate licence or registration required in target markets
• Responsible gambling and age-restriction messaging on the site

Why it matters

Buyers price risk. Every figure they cannot verify is either discounted or becomes a condition, such as an earnout. CasinosBroker.com reconciles revenue and traffic data against source dashboards before an affiliate site is marketed, so the numbers in the teaser hold up in due diligence. The firm has closed 52 iGaming transactions since 2021, with a median of 90 days from signed mandate to completion.